The “Where the Players Play” campaign will thread imagery of Aikman, Rodriguez, and Woodson at Choctaw Casinos & Resorts, which will be branded with promotions and planned for display in the North Texas market, activating advertising mediums of video, social media, radio, and TV. “We look forward to working alongside them in this unprecedented campaign to promote ‘Where the Players Play.’ The North Texas market is home to a large majority of our annual visitors, and we can’t wait to have these sports icons represent and celebrate the Choctaw brand.” “We are excited to welcome championship-caliber talent in Troy, Pudge, and Darren to the Choctaw Casinos & Resorts family,” said Janie Dillard, senior executive officer, Commerce Division, Choctaw Nation of Oklahoma. Dallas-based Camp Lucky shot and edited the spots.

The result was a more fun, authentic representation of a night out at Choctaw – where the players play. TRG‘s Group Creative Directors, Tim Tone, and Clint Carter led the creative execution which presents the celebrity athletes as part of the fun and excitement at Choctaw, rather than paid spokespeople. These four-year partnerships reflect an expansion in Choctaw marketing strategy and image, as they go all-in on three of North Texas’ most well-known celebrities. Choctaw Casinos & Resorts recently announced a multi-million dollar investment in sports icons Troy Aikman, Ivan “Pudge” Rodriguez and Darren Woodson to become ambassadors of their brand.

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